A Lesson In Modern Design

Eivind Lovund avatar

Studying the history of things is how we learn and move forward to do more incredible things. In my opinion, this also goes for design.

I researched the Swiss design trend a little bit and found a design
I liked.

I found a design Anton Stankowski created with Hans Neuburg for Gebrüder Sulzer AG.

This brochure cover from 1933 is a Swiss design trend and utilizes a tall sans-serif font.

The design’s simplicity, contrast, and movement caught my eye when I first saw it.

I think this design points out that less is more. There’s no need to add anything more to this, but if anything were removed, there would be an imbalance. I also think this is an excellent example of contrast: the contrast between the jagged peaks and the clean lines of the font.

This tutorial was on Mobius eye, a rotating effect used in graphic design as textures or as bigger parts of logos.

Greater things have yet to come.


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