Empathetic design

Eivind Lovund avatar

Empathy is what drives connection. This is why we have to design with the user in mind. In my research on the topic, I found two ways design helps or is designed with the user in mind. One from a college campus and one from an establishment in the US.

One sign, two messages. The user might be in a hurry, have their mind elsewhere or is simply not very perceptive. In this case, it caters to all groups. It clearly communicates, without much energy consumption, where the individual has to go.

I conclusion: If design isn’t helping the user survive or thrive, then the design becomes a hinder and people rebell. I’ve discovered this in past projects, as well when I researching desire paths. Where the roads don’t make sense or are ineffective, then both humans and animals create new paths to save time. Let’s not design products that deter the user from using the product.

Greater things are yet to come//


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